Saturday, April 17, 2010

Kevin Trudeau: Pyramid schemer

Have you ever caught this guy on TV at 1AM? He's Kevin Trudeau, the biggest scam artist in the United States. This guy is very good at what he does. He sounds convincing. Here's what Wikipedia says about him:
Kevin Mark Trudeau (born February 6, 1963) is an American author,
infomercial salesman, founder of the International Pool Tour, self-proclaimed advocate of alternative medicine, radio personality, and convicted felon. He is best known for a number of controversial television infomercials promoting his products and for several books including Natural Cures "They" Don't Want You to Know About.
Because of
pyramid schemes and other illegal activities in relation to these promotional activities, Trudeau has been embroiled in a number of civil suits, felonies and misdemeanors, resulting in arrests, convictions, fines, and jail time.

After being voted Most Likely to Succeed by his high school class of 1981, Trudeau's criminal career began:
After serving prison time for criminal activity in the early 1990s, Trudeau and a fellow inmate that he met in prison joined Nutrition for Life, a
multi-level marketing firm, where they were successful. He and his partner were sued by the Illinois Attorney General for running a pyramid scheme. Trudeau and his company entered into a settlement with Illinois and seven other states for U$185,000.[3][4][5][6]
Trudeau then produced and appeared in
infomercials, broadcast frequently on late night TV in North America and promoted a range of products, including health aids, dietary supplements (such as coral calcium), real estate investment strategies, memory-improvement courses, baldness remedies, addiction breaking strategies, and reading improvement programs, among others. The claims made resulted in regulatory actions by the FTC, based on his alleged misrepresentations and unsubstantiated claims. In 1998, he was fined, and in 2004 Trudeau settled an FTC contempt-of-court action by agreeing to a settlement that banned him from using infomercials to promote products, except for those publications protected by the First Amendment. He also agreed to pay a $2 million settlement.[7]

Here is Trudeau in action talking about the power of positive thinking. He is a great actor with the gift of gab. Unfortunately, he is also an unmatched scam artist:

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